What’s freelance copywriting?

Copywriters act as wordsmiths for marketing communication. Freelance copywriters use their niche, knowledge, and love for language to make words work better. From inspirational campaigns and newsletters to blogs, scripts, and social media posts, a freelance copywriter can help establish a brand persona that differentiates you from the masses and content that outperforms your industry. Not yet convinced?

Here are 7 ways a freelance copywriter can help your brand thrive!

1. & 2. Flexible and Focused

Often a freelancer will balance multiple assignments simultaneously. Working project-based allows freelance copywriters autonomy and flexibility, so their time is focused on creating value-driven narratives for brands they believe in. Having the freedom to choose where you work, how you work, and with whom allows freelancers control over their quality of life. It’s no wonder more and more millennials and zoomers are choosing to freelance over a nine-to-five job.

3. Personalized service

Whether you are looking for a lot of help or a little – a freelance writer can support the onboarding of junior members, offer one-off assistance, or provide regular content updates as an extension of your team. For small businesses and brands on a budget, freelancers are invaluable resources and timesavers. With a well-written brief or quick introduction call, a freelance copywriter can help refine how a client communicates, capture their audience’s attention, and keep their brand voice consistent. You know, make words work wonders for your brand.

4. When copy converts, your business succeeds

Creating content that resonates with your audience will get your brand noticed. Words are powerful persuaders. The right words can optimize online visibility, shape the customer experience, and build trust. Bottom line, using words that work can convert visitors into fans.

5. AI-proof copywriting

As I write this, in early 2023, Chat GPT’s popularity is skyrocketing. AI technology is here to stay. But creativity, empathy, and strategic thinking are human traits. And the human touch gives gravity to words. Skilled copywriters are needed now more than ever. Consumers crave connection. Writing infused with real experience and genuine feelings—endured by actual humans—will always resonate more than robots. As a freelance copywriter (and human being), I choose to embrace AI as a tool—leverage it, and use it to make messaging even better.

6. Specialty knowledge

Not all freelance copywriters are cut from the same cloth. Some have spent years curating their craft. A fashion and beauty copywriter, like myself, is backed by their industry expertise and love for the culture. With an outsider’s perspective and their finger on the pulse of transpiring trends, they harness these niched skills to create purpose-fueled content and give your brand a competitive edge.

7. Ignite your brand!

Consumers are more educated than ever before. And therefore, we demand brands do better. Brand transparency and awareness weigh heavily on the mind of modern consumers. Value-driven brands see consumers as allies and messaging as opportunities, aligning purpose and profit. A freelance copywriter knows how to attract your key demographic, using evocative words that make an impact. As professional word wranglers, they articulate what is most important to your brand and why it matters, so that your audience understands how it benefits them.

Are you ready to make your brand seen, relevant, and remembered in a highly-competitive world? Then give me a shout! Contact Screaming Pen today and hand the word work over to me.

CONTACT CARA