LET ME INTRODUCE MYSELF

Hi,

I’m Cara – an inventive, persuasive, strategic storyteller with a fondness for fashion and beauty.

Pull up a chair. Listen. My copywriting story didn’t start overnight. At nine, I was penning my first novel. (Sadly, it sits abandoned and confined to my childhood bedroom.) By seventeen, I was emailing the editor at JANE magazine in my chummiest effort to convince her we should work together. Double womp. Suffice it to say, neither my career as an author nor journalist landed. Years passed. Failed attempts ensued. I persevered. Luckily, this word nerd with an affection for alliteration got noticed by a Creative Director with a heart of gold. And so my copywriting career began.

Fuelled by my love for language and fortitude for feedback, I’ve spent the last decade finessing my communication skills as any overachiever would – and turned my passion (writing) into my trade (copywriting). With an arsenal of words, now, I create communication solutions that help brands stay relevant, seen, and remembered.

My mission is to craft meaningful content that inspires action and ignites brands. As a freelance copywriter, I write words that work to make messaging memorable.

More about me

Well, this is embarrassing…

Yes, binging pop culture is a hobby.

I’m a dipper. Two cookies with a side of milk, please.

I’d eat pasta twice a day every day if I weren’t such a responsible mother.

I read for my mood (often juggling three books or more at any given time).